Gaia is the ancient Greek name for the goddess of Mother Earth. It celebrates its beauty, abundance and nurturing nature. This is exactly how we see our magical home, not just because this is the only planet with chocolate on it (although on some days there is no need for a better reason), but because it keeps us loved, nourished, warm and helps us grow.

We are a family with two small kids, living by the sea, in Brighton. After having children we became more and more conscious of our waste and plastic usage. The task to become Zero Waste seemed daunting, scary and impossible, until we realised that it doesn't need to happen overnight. It is a work in progress, a way to grow and change day to day. 

We are not ZW, not even plastic free. We are on a journey, and looking back to one, two or three years ago from today, we have made a lot of progress and made even more great choices.

We created FRoG to share our passion for a more sustainable lifestyle, to share our journey with a community of like-minded FroGs, and to bring you brands and products that were supportive of our daunting ZW task. All of the companies we work with, all of the products we stock have the following in common:

* ethical

* functional

* kind to the Earth.

Thanks for visiting us, and enjoy being a FRoG!


       Niki + James


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